Marketing Accelerator

• Marketing Diagnostic. The Marketing Diagnostic is an on-line application that allows an organization to enter the current state of their marketing strategy, business model, tactics, customer knowledge, and technical infrastructure. The Diagnostic is carefully reviewed and a recommended marketing roadmap - complete with costs - is created based on your specific situation.

• Customer IQ Accelerator.  There are basic metrics, statistics, and profiles that every company should know about its customers. The Customer IQ Accelerator is meant to quickly identify key customer behavior and product trends, differential value within your customer base, channel preferences, product category performance, and level of customer engagement with your products and services.

• Marketing Database. Some companies may not have a full understanding of their customers and marketing performance because the information is located in disparate systems. AmberLeaf will create a Marketing Database to support your analytical and operational efforts.

• Campaign Management. To efficiently plan, design, and execute multi-channel marketing programs, AmberLeaf offers both campaign management technology and campaign development services.

• Reporting. In order to continually understand the performance of marketing programs and evaluate their effectiveness, Marketing Accelerator provides applications to create management and ad-hoc reports. AmberLeaf can also provide resources to create and interpret reports or perform deep dive analysis on an ongoing basis.

• Lead Management. For companies that need to make sure that the right leads get to the right sales people, Lead Management can become a critical function. Lead Management applies complex assignment and scoring business rules to ensure that the best sales people, whether internal or part of a third party sales force, receive high value, qualified leads.