Chit-Chat Monitor for the Hotel Industry – Blog Monitoring, Data Mining and Analysis

Do you know how online conversations are affecting your brand and individual hotel locations? You should. What is being said about you could mean a huge difference in your occupancy rates and average daily room rates.

Chit-Chat Monitor for Hotels

As you are aware, online reputation management is especially important for the lodging industry. With over 40% of global hotel bookings now made on the Internet, hotels cannot afford to ignore what is being said about them online.

Chit-Chat Monitor for Hotels helps hotels gain an understanding of what is being said about them in blogs, message boards, and online communities and mines the information for business intelligence and customer insight. Hotel chains or individual locations can choose to review the information and draw their own conclusions or we can offer deep dive analyses that will help you more fully understand and react to what is happening.

Chit-Chat Monitor for Hotels Benefits:

• Brand Momentum. Alerts identify any sudden shifts in the temperament of online discussions so you can react proactively.
• Brand Attributes. Uncover the specific words and phrases your customers use to describe you.
• Loyalty Understanding. Offers insight into the likelihood that customers will stay at competitive hotels and how customers perceive your hotel compared to your competition.
• Marketing Performance. Shows how different customer segments are reacting to new promotions, advertising, and amenities.

Chit-Chat Monitor for Hotels Deliverables:

• Standard weekly reports
• Ad-hoc analysis
• Multi-dimensional analysis
• Strategic marketing recommendations

Call us for a complimentary set of reports to show the power of Chit-Chat Monitor for Hotels. And expect a full house.