Database Marketing 

AmberLeaf's Database Marketing services are aimed at those organizations who are trying to improve their ability to implement closed loop marketing, develop a single view of their customers (B to C or B to B), leverage advanced analytics, improve their marketing skills, or transform their marketing programs.  

AmberLeaf defines the closed loop marketing process as Strategic Planning, Customer Analysis, Marketing Execution, and Performance Evaluation.  By focusing on all aspects of the marketing process, AmberLeaf provides a full range of services to meet the needs of the marketing function across a variety of industries including Telecommunications, Consumer Packaged Goods, Retail, and Financial Services (including Insurance, Brokerage, and Mortgage). 

Database Marketing solutions include:

• Marketing Database.  The foundation of any database marketing initiative is the data architecture.   Leveraging our industry specific data model frameworks, AmberLeaf provides a jump start to database design.  Our clients have customer bases that range from 19,000 customers (B to B) to over 100 million prospects and customers. AmberLeaf specializes in difficult data integration and customer information cleansing challenges to create the elusive single view of the customer base.

• Strategic Planning.  From the strategic tasks of creating contact strategies, segmenting specific communications, and defining value propositions to the more tactical aspects of forecasting, budgeting, and developing marketing best practices, AmberLeaf can assist in the up-front phases of marketing planning and programs.    

• Customer and Marketing Analytics.  Optimizing the different combinations of segments, offers, channels, prices, customers, discounts and messages can become an overwhelming task.  AmberLeaf provides advanced analytics and predictive modeling to create response models, ROI models, and/or customer value models to identify the most profitable acquisition, retention, and cross-selling targets. 

• Marketing Execution.  To efficiently bring programs to market and create sophisticated, multi-wave, multi-channel test matrices requires a combination of streamlined processes and technology enablement.  AmberLeaf's marketing expertise allows us to help optimize marketing processes through industry best practices.  Our background in campaign management and marketing resource management helps to scale marketing operations.  We work with all of the major marketing technology vendors including Aprimo, Unica, SmartFocus, Decision Software, Chordiant, and Siebel. 

• Performance Evaluation.  Consistently, marketers identify measurement as one of the hardest aspects of their job.  From detecting responses and matching sales to specific marketing programs to computing program and campaign ROI, marketing organizations struggle to show the financial value of their initiatives.  AmberLeaf's experience in marketing reporting architecture, marketing metrics, and marketing portals helps organizations identify the right metrics, reports, and algorithms to consistently evaluate and optimize their marketing investments.