Consumer Packaged Goods (CPG) companies have recently taken more of an interest in Business Intelligence technologies.

As organizations who have typically had limited information about their customers, Consumer Packaged Goods (CPG)companies are now building sophisticated analytical infrastructures for competitive advantage. Leveraging Point of Sales (POS) information, these organizations are driving customer acquisition and retention strategies, controlling their inventory and other spending, and managing their product mix.

To find out more about AmberLeaf’s CPG Solutions regarding POS data warehouses, Business Performance Management, Sales Force Effectiveness, Demand Forecasting, and Marketing Effectiveness and Analytics, download the CPG Solutions [PDF] document.