What are the most innovative and cost effective solutions available? What new challenges are currently facing the marketplace?
AmberLeaf founder talks about the latest news in Business Intelligence and CRM
September, 2009 The experts weigh in on if HP should make a purchase to better compete in the BI space, give advice for Oracle regarding the investigation of their acquisition of Sun and respond to the Gmail outage with regards to trusting the Cloud for business needs....read more
Why is the B2B Model so Difficult?
October 1, 2008 DM Review Magazine -
data quality issues in B2B companies tend to far overshadow the B2C challenges...read more
Closed Loop Marketing is Like My Three-Year-Old Son
August 1, 2008 DM Review Magazine - It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop marketing and customer intelligence...read more
Is Lead Management a Sales or Marketing Program?
July 1, 2008 DM Review Magazine - Lead Management is often confused with campaign management or SFA...read more
A Marketing Suite by Any Other Name
May 1, 2008 DM Review Magazine - Traditionally, marketing automation was fairly synonymous with campaign management. However, in the last few years, several other technologies became requirements in order to be considered a suite...read more
Multichannel Metrics Still Confounding
April 1, 2008 DM Review Magazine - ...the overwhelming theme was that the main concern for most marketers in the coming year is multichannel marketing measurement...read more
Loyalty Program ROI
March 1, 2008 - DM Review Magazine - One of the most frequent and difficult questions I have received lately is, How do I measure the success of my loyalty program?...read more
A Look at Consolidation
February 1, 2008 DM Review Magazine - The rash of consolidations across all industries seems a bit unprecedented. The technology sector has not escaped this trend...read more
Database Design is Difficult
January 15, 2008 - DM Review Magazine - I regularly hear the complaint, “I can’t get basic information” from the business side - particularly from sales and marketing individuals...read more
MRM: Efficiency or Effectiveness
December 14, 2007 - DM Review Magazine - Some of the features and functionality of marketing resource management include digital asset management, dashboards and financial...read more
Leaders and Followers
November 15, 2007 - DM Review Magazine - Organizations are looking for behavioral information to triangulate hypotheses, identify segments and needs and verify brand attributes...read more